Visa x The World Cup
The Ask: Visa asked for an exclusive digital experience for its top cardholders during the 2022 FIFA World Cup.
The Solve: With limited attendance in Doha, the team launched Visa All Access—a digital hub combining 3D environments,
AR and video to give fans virtual stadium tours, exclusive content and behind-the-scenes access from anywhere in the world.
My Role: Original concepts / creative lead / oversaw video shoot in Doha, Qatar
Virtual stadium tours: We created an AR stadium tour of all eight FIFA World Cup venues, giving fans exclusive access to the pitch, locker rooms, player tunnels, and VIP areas.
Livestreams: We produced exclusive livestreams with legendary FIFA players that only
Visa cardholders could watch live or on demand.
World Cup Final Watch Party: We created an exclusive FIFA World Cup Final watch party at One World Trade Center for top Visa members, featuring VIP hospitality, soccer legends Jozy Altidore and Brandi Chastain, and custom gifts.
