Coke x March Madness
The Ask: For the 2018 and 2019 Final Four, Coca-Cola aimed to create multiple touchpoints with fans while
introducing new flavor offerings through engaging brand experiences.
The Solve: We took over the host cities, seamlessly integrating the Coca-Cola brand across multiple fan touchpoints—including
experiential activations, live music, and broadcast integrations.
My Role: Original concepts / creative direction
Footage from Coke’s activations in Minneapolis were quickly edited and used for the CBS tip-off commercial leading into the championship game.
We created the visual programming and stage graphics / animations for the Jonas Brother’s set design.
