USAA x Army- Navy
The Ask: USAA wanted to create a fan experience for the
2022 Army-Navy game.
The Solve: We tapped into USAA’s 100-year anniversary and created a split activation that welcomed fans to experience the historical rivalry in 1922 through modern day.
My Role: Creative direction / concept
USAA x Army- Navy 2023
PR Stunt:
We created the world's largest bag of tea for the 250th anniversary of the Boston Tea Party. The stunt was displayed publicly, paraded through Boston during Army-Navy Spirit Week, ceremonially dumped into Boston Harbor, and donated to the Boston Tea Party Ships & Museum.
USAA x Army- Navy 2021
The Ask: USAA wanted to create a Covid-safe fan experience for the 122nd Army-Navy Game in New York City.
The Solve: We created the split Army-Nay House for both fan bases. The interior and backyard were
comprised of touchless QR fan experiences.
My Role: Creative direction / design.
